Alex Samoylovich

Alex Samoylovich is a seasoned real estate developer and technology entrepreneur with a track record of sourcing, capitalizing, and managing over $4 billion in real estate assets across the United States. As the Co-Founder and Managing Partner of CEDARst Companies, Alex has been instrumental in building a national portfolio of over 7,500 units in key markets including Chicago, San Diego, Portland, Minneapolis, and Cleveland. His leadership is defined by a focus on design-driven, experiential multifamily communities, where he successfully integrated development, construction, and property management into a vertically integrated platform. In addition to his development expertise, Alex serves as Founder and Executive Chairman of ProperXPM, a national property management platform built in partnership with TriSpan to consolidate best-in-class regional operators under a unified, technology-enabled service model. Beyond physical assets, Alex is a pioneer in the PropTech sector as the Founder of Livly, Inc., a multifamily operating system that centralizes resident experience and ancillary revenue through advanced automation. His work with Livly reflects a core conviction that modern platforms must synthesize real estate, technology, and data to compete at scale. Earlier in his career, Alex was an equity and options trader—an experience that continues to inform his disciplined approach to risk management, capital structuring, and market timing. In 2016, he was named to Crain’s Chicago Business “40 Under 40” list, recognizing him as one of the region’s most influential rising business leaders.